Mar. 18, 2015
By Keith Carpenter
Over the years, I've worked with countless business owners and most don't understand the difference between Marketing and Advertising. Many of them have the tendency to group these two activities together. The reality is, they are quite different and most business owners are not doing them effectively.
If you can relate, I can help. I want to share with you the difference between Marketing and Advertising and... Read More
Mar. 16, 2015
by Rod Lee
St. Patrick’s Day in the Blackstone Valley may not mean parades like the ones that take place in Boston and Worcester, a widespread lifting of a pint at the local pub (there aren’t that many such establishments around these parts) or much of the other fanfare that accompanies celebrations of the life of “The Apostle of Ireland”—a fifth-century bishop and missionary around whom great legend is built.
In fact, a tour of... Read More