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Welcome to the new Yankee Xpress and Blackstone Valley Xpress (formerly the Yankee Shopper), direct-mailed to over 78,000 homes and businesses in southern Worcester County, Massachusetts, reaching more consumers and organizations than any other single publication.
Our mission is to provide readers with news about their local businesses: profile stories, new products and services, special events, open houses, promotions, donations. All staff-written news articles and columns focus on local business solutions and happenings.
We publish four monthly issues with a combined circulation of over 78,000 residences and businesses.
1st Friday of the month (Yankee Xpress Rt. 12, South County) goes to all 19,000 addresses in Webster, Dudley, and Oxford.
2nd Friday of the month (Blackstone Valley Xpress-South Edition) goes to all 18,880 addresses in Douglas, Northbridge, Whitinsville, Uxbridge, Mendon
3rd Friday of the month (Yankee Xpress Rt. 20 South County) goes to 21,160 addresses in Charlton, Auburn, Sturbridge and Southbridge.
4th Friday of the month (Blackstone Valley Xpress, North Edition) goes to all 21,120 addresses in the Graftons, Sutton, Millbury and Upton
In addition, 8,000 copies are distributed at stores and restaurants throughout the area and in adjacent towns, including NE Connecticut.
Have a news item? Email us at [email protected] or call us at 508-943-8784. Deadlines are eight days before the publication date.
Want to promote a product or service? We offer an array of display ad options at many price points. Email us at [email protected] or call 508-943-8784. You can send us an ad you've created, or we will work with you to create one to your specifications.
Online advertising may be done alone or in combination rate with print advertising. Options include the following:
Banner and sidebar ads, which appear on the home page and other selected pages.
Crosstown Coups: link to local savings is a separate, searchable section, offering printable coupons to add impressions to your print program with 24/7 availability. Coupons rotate on the home page in random sequence.
Classified ads can be added with the self-service capability.
Questions? Email us at [email protected] or call us at 508-943-8784, or stop by to see us at our office in Webster at 168 Gore Road.