UXBRIDGE: Icon Snowskates celebrated five years of business on Saturday, February 22. Massachusetts State Representative, Kevin Kuros (R-Uxbridge) presented a congratulatory citation to Stephen and Matt Plays on behalf of the Massachusetts House of Representatives. Representative Kuros remarked, “Ninety Percent of startup businesses fail within the first 5 years. Two out of three jobs in the US are created by small businesses. To have the highest-end snowskates in the world manufactured here in Uxbridge is a big deal. For us to be here after five years of business is worth celebrating!” Approximately twenty Icon supporters gathered for afternoon refreshments and shop tours. At dusk, Icon’s Skate Park at 115 South Main Street came alive. Approximately fifteen skaters and their families made the most of ramps and rails, visited the showroom and continued to enjoy refreshments.
Stephen, President and Co-owner, simply stated, “We’ve had an awesome season!” Forty percent of Icon Snowskate’s current sales are international. The highest volumes of those sales are to Canada, Denmark, Finland, Norway and Sweden. Stephen adds: “We have also shipped snowskates to over 35 US states, and I’m pleasantly surprised at the rise in local sales this year, which have more than doubled from last season. It’s also great to see skaters coming back to our park year after year with their Icon boards. Icon has recruited a few local snowskaters for our team.”
Although Stephen and co-owner, Matt, would love to see skateboarding on snow become a popular winter activity, like sledding and ice skating, Matt shares, “Getting to hear and see the excitement in a new rider, as he or she realizes how much fun it is to snowskate for the first time, has always been a huge perk to the business. You can skate anywhere an inch of snow exists, forget the days when a crack or cobblestones rendered a spot unskateable”. Stephen likes to point out the economy of snowskating: “No boots or bindings, no rides to mountains or indoor skate parks, and no tickets needed - it can be done everyday after school, in your yard or neighborhood, for free”.
For more information: Stephen Plays at 508-779-0305 or [email protected].